<p><strong>96.5% gold</strong> is the Thai market standard. It is the most liquid form domestically, quoted twice a day by the trade association, and easiest to resell at any shop.</p><p><strong>99.99% gold</strong> is the international standard, priced off the global spot market. It carries a lower workmanship spread on bars and is preferred for cross-border recognition.</p><h2>Rule of thumb</h2><p>Buying mainly to trade and resell in Thailand? 96.5%. Building a long-term store of value you might move or hold for decades? 99.99% bars are worth considering.</p>